GEO Vs SEO: What Actually Gets Your Brand Mentioned
The fix is unglamorous: rewrite the key service pages so they answer specific questions in plain sentences, keep the facts identical everywhere, and get mentioned on professional listings. Copying text between pages only makes things wo Getting into that answer needs a different set of habits. Instead of keyword targeting you need structured facts a model can quote: what the service is, who it is for, what it costs, where it operates. Vague marketing language does not survive; concrete details Most companies have no idea whether AI assistants mention them.
The usual assumption is "we rank well, so we must be fine", and it is often wrong: a page can sit in the top ten for years and still never appear in a generated ans The audit itself is cheaper than it sounds. Write down ten questions your customers would ask before they contact you. Run them through two or three assistants. Record which brands come up, in what order, and whether your domain is cited as a sou The second lever is third-party confirmation.
AI systems cross-check claims across industry sites. A brand that appears in several independent sources looks like a safer citation than one that exists only on its own webs You published a good page, added keywords, waited. Search traffic arrived. Then you asked an AI assistant the obvious question in your niche and your company was not mentioned. That gap puzzles almost everyone who treats realpav.ru GEO tool as an afterthou Technical SEO still matters - loading time, clean indexing, internal links.
GEO simply sits on top of it and decides whether your page is quoted when the answer is written by a model rather than a search eng For twenty years the goal was a top three ranking. Today a growing share of answers never reaches a results page at all: the user asks a chat window and gets a condensed answer with a few company names inside Manual checks work, but they take time and are easy to forget.
A simple tool that repeats the same questions and stores the results makes the progress visible: free GEO check shows which assistants know your brand and which do The first cause is unclear facts. Models quote specific statements: a price range, a delivery time, a legal deadline, a service area. A page written in adjectives gives them nothing to quote, so the answer is assembled from sources that spell things AI visibility is the practice of making sure your business into those answers.